"Madonna launched the second personal brand"

Madonna is about to roll out the second personal life brand Truth or Dare by Madonna, mainly in the first brand than Material Girl age of older customers. This brand of designer as MG Icon, by Iconix Group, Madonna and Guy Oseary composed. Iconix Brand Group CEO Neil Cole said: "the world have shown for Madonna design series of like and strong interest, Material Girl has been a huge success, we believe that after we all like to have a closer to Madonna style series appear."

And Madonna also said: "this has a lot of brands looking for a few years I have been talking about, hope I can launch a personal brand, this time just right.

This cooperation group plan launched in 2012 brand of perfume and accessories, and so on, will soon launch shoe, bag, underwear, etc., and the Truth or Dare by Madonna's first goods is probably and Coty cooperation of perfume.